Chilean Sea Bass Endangered by a Name Change

August 19, 2006

ugly_csb.jpgBack in the 1980s some marketing genius started calling the then little-appreciated Patagonian Toothfish by a new name Chilean Sea Bass. It’s actually a cod with no relation to true sea bass. Nevertheless, the name change was remarkably successful. Since it got the new name, it has become so popular that it is now on the brink of extinction!

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